Several years ago, in the middle of 1974, anticipating the need for something tasteful, special, well-tailored and unique, Cassiani Dafli decided to open the first women's clothing boutique in Ioannina, in Charilaou Trikoupi, an area quite outside the " narrow "limits of the then market.
With a compass her good taste, her trained in her beautiful eye, her patience and perseverance a beautiful space is set up, different from conventional commercial stores until then. Its name: boutique Mara.
Starts collaborations with branded companies in Athens and gradually expands to the city. The challenges are increasing and the invitations for cooperation with foreign companies are the next stage. Constant updating and updating on new fashion trends are considered absolutely imperative. The company now includes the representative of the next generation of the family, who has just completed her studies in marketing: Mara Boukouvala, from whom the name of the company derives. The two eyes become four and the love for this job multiplies. The years go by and the store changes spot.
Moves to a larger space, which allows for greater variety, so that the possibilities for selection are even greater. Today, the company works with over a dozen clothing and accessories companies. There are many companies and companies abroad, but at the same time a large percentage of the available goods is covered by the domestic market. Established companies, which dare to be renewed in turn, but also new, dynamic and pioneering companies coexist on the shelves of the store.
Now, the next step is taken, with the creation of the e-shop of boutique Mara. After all, adapting to new trends, not only in fashion but also in customer communication, has been at the forefront of the company's priorities from the beginning.
Thus, one does not need to stay in Ioannina, so that one can visit the store, since it is now just a click away. It retains, however, the same elements, which formed the basis of its creation four decades ago and have remained unwavering over time. And it is these elements that in this new bet will make the difference.